As many street wear brands, undefeated did not start as a clothing brand catering to the urban community, shoe lovers and sports lovers. Instead, it started as an urban street wear shoe company. They started as the premium top tier sneaker store in LA in 2002. Owners Eddie Cruz and James Bond’s shoe store became the byword for the limited editions. The name came from the idea of using something with the word feet or in relation to feet sense it was a shoe store. They fist choose defeeted but said it was negative and that’s when they went with undefeated.
Undefeated is now a well-known clothing brand in the street wear industry. Now they offer clothing like heavy weight sweaters, snap backs, t-shirts and accessories. This is a street wear brand designed for sports wear lovers with and urban street (LA and New York) insider effect.