As many street wear brands, undefeated did not start as a clothing brand catering to the urban community, shoe lovers and sports lovers but it did start as a shoe company that did cater to these same people. They started as the premium top tier sneaker store in LA, this was in 2002. Owners Eddie Cruz and James Bond’s shoe store became the byword for the limited editions. The name came from the idea of using something with the word feet or in relation to feet sense it was a shoe store. They fist choose defeeted but said it was negative and that’s when they went with undefeated, and they didn’t spell it undefeeted because they said it would be hard for people to take is serious as a clothing brand.
No matter if the spelling really made a difference they definitely are respected and taken serious as a clothing brand. Now their several stores they offer clothing like heavy weight sweaters, snap backs, t-shirts. This is a street wear brand designed for sports wear lovers with and urban street (LA and New York) insider effect.