In 1997, Jeff Ng (Staple) walked into The Triple Five Soul boutique in New York City showed a design and received his first order of 12 silk screened t-shirts. Staple was officially open for business. He started as a small t-shirt line, handmade every single one by Jeff Staple who was then a student at Parsons School of Design. From his education he grew organically and began to gain visibility in the city. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Staple Design is a visual communications agency based in New York City, It has three main divisions: a clothing collection, a creative agency and a retail store. Staple is a full lifestyle menswear collection and is distributed globally. Staple Design Studio is a creative consulting firm that has worked with many brands including Nike, Microsoft, Sony, Lotus, Timberland, New Balance, LVMH and others. Staple Design also owns and operates Reed Space in the Lower East Side of New York City. Reed Space is often regarded as one of the world’s best and most innovative boutiques. It also features an art gallery, which has hosted some of our generation’s most celebrated artists.