New Balance started way back in the early 1900’s. This company was started due to the arch support in shoes, for people that worked on their feet all day. The company made several advancements through the years of the 1930-1950’s. They became very good at selling shoes with arch support. The owner Arthur Hall invited William to join the company and he was there to provide comfort in a shoe for people with foot problems. They first only made these specialty shoes, even prescription shoes until the 1960’s. They released the Trackster which was the world’s first high performance running shoe. The company was sold in the 1970’s to Jim Davis; the new owner kept the whole concept the same. The brand actually became a big hit when it was first spotted in a New York marathon. These shoes will always be around in a range of widths and sizes because they are the most comfortable and long lasting shoe there is.
They may not get as much hype but they are the original running shoe which is the biggest contribution to the shoe game there is.