“No Dope, No Hope” says Matt Fields owner of Dope Couture est. in 2008, the only Midwest street wear brand that is now based out of LA. Established on family, friendship and a driving passion to succeed Dope Couture blends luxury and individuality in their clothing. Fields started the brand in 2007 in the Midwest when he was in college but didn’t start to push the brand until 2008. Mostly just friends and family helped to push and support the brand. All you need is a team that believes in your idea to start, says Matt speaking on how they helped influence and start this beloved street wear brand. In the second season, Lupe Fiasco rocked the brand, and helped catapult us into the blogosphere. Lupe seen a shirt in a Michigan store and that’s when it all started. Ever sense he got their brand on the internet they just keep pushing it until they were opening their own stores. Celebrities like Jay-Z, Wiz Khalifa, Diddy, and Mac Miller, they also have done exclusive collaborations with the likes of 2012 XXL Freshman Kid Ink.