Brooks’s shoes are running shoes, which are specialty running shoes and only focus on this type of performance. They were a wider company to begin with but after some setbacks they decided to rebrand their selves to prevent bankruptcy which was their best choice yet. This change happened in 2001 when Jim Weber came to be CEO. With this challenge they decided to cut out the sports specific shoes such as tennis, baseball and more and focused on running. During their advertising downfall they went and put their shoes on runners. They wanted to build this relationship with these athletes because this is now their market. They now offer high quality performance materials with a wide rang in colors and styles with two basic designs.
According to Running USA, over 9 million people run more than 110 days per year. The nonprofit trade group reports a record number of marathon finishes throughout 2013, with 541,000 people crossing the finish line at one of the country's 1,100 marathons, Plus the thousands of people that don’t cross the finish line. These are the feet Brooks is trying to put shoes on.