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Brooks’s shoes are running shoes, which are specialty running shoes and only focus on this type of performance. They were a wider company to begin with but after some setbacks they decided to rebrand their selves to prevent bankruptcy which was their best choice yet. This change happened in 2001 when Jim Weber came to be CEO. With this challenge they decided to cut out the sports specific shoes such as tennis, baseball and more and focused on running. During their advertising downfall they went and put their shoes on runners. They wanted to build this relationship with these athletes because this is now their market.  They now offer high quality performance materials with a wide rang in colors and styles with two basic designs. 

According to Running USA, over 9 million people run more than 110 days per year. The nonprofit trade group reports a record number of marathon finishes throughout 2013, with 541,000 people crossing the finish line at one of the country's 1,100 marathons, Plus the thousands of people that don’t cross the finish line. These are the feet Brooks is trying to put shoes on.

BROOKS WOMEN'S CHARIOT 602
BROOKS WOMEN'S CHARIOT 602

$80.00

BROOKS MEN'S VANGUARD 902
BROOKS MEN'S VANGUARD 902

$80.00

BROOKS MEN'S CHARIOT 435
BROOKS MEN'S CHARIOT 435

$80.00

BROOKS MEN'S FUSION 696
BROOKS MEN'S FUSION 696

$115.00

Sale BROOKS MEN'S CHARIOT 944
BROOKS MEN'S CHARIOT 944

$69.99 Was $90.00

BROOKS MEN'S CHARIOT 737
BROOKS MEN'S CHARIOT 737

$90.00

BROOKS WOMEN'S CHARIOT 349
BROOKS WOMEN'S CHARIOT 349

$90.00

BROOKS WOMEN'S VANGUARD 086
BROOKS WOMEN'S VANGUARD 086

$85.00

BROOKS WOMEN'S VANGUARD 868
BROOKS WOMEN'S VANGUARD 868

$85.00

BROOKS WOMEN'S VANGUARD 511
BROOKS WOMEN'S VANGUARD 511

$85.00

BROOKS WOMEN'S VANGUARD 489
BROOKS WOMEN'S VANGUARD 489

$85.00

BROOKS WOMEN'S VANGUARD 966
BROOKS WOMEN'S VANGUARD 966

$85.00

Sale BROOKS WOMEN'S CHARIOT 691
BROOKS WOMEN'S CHARIOT 691

$69.99 Was $90.00

BROOKS WOMEN'S CHARIOT 205
BROOKS WOMEN'S CHARIOT 205

$90.00

BROOKS WOMEN'S CHARIOT 556
BROOKS WOMEN'S CHARIOT 556

$90.00

BROOKS WOMEN'S CHARIOT 036
BROOKS WOMEN'S CHARIOT 036

$90.00

BROOKS WOMEN'S CHARIOT 526
BROOKS WOMEN'S CHARIOT 526

$90.00

Sale BROOKS WOMEN'S VANGUARD 617
BROOKS WOMEN'S VANGUARD 617

$69.99 Was $90.00

BROOKS WOMEN'S VANGUARD 556
BROOKS WOMEN'S VANGUARD 556

$90.00

BROOKS WOMEN'S VANGUARD 360
BROOKS WOMEN'S VANGUARD 360

$90.00

BROOKS WOMEN'S VANGUARD 580
BROOKS WOMEN'S VANGUARD 580

$90.00

BROOKS MEN'S CHARIOT 280 OUTDOOR
BROOKS MEN'S CHARIOT 280 OUTDOOR

$90.00

BROOKS MEN'S CHARIOT 409
BROOKS MEN'S CHARIOT 409

$90.00

BROOKS MEN'S CHARIOT 036
BROOKS MEN'S CHARIOT 036

$90.00