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Brooks’s shoes are running shoes, which are specialty running shoes and only focus on this type of performance. They were a wider company to begin with but after some setbacks they decided to rebrand their selves to prevent bankruptcy which was their best choice yet. This change happened in 2001 when Jim Weber came to be CEO. With this challenge they decided to cut out the sports specific shoes such as tennis, baseball and more and focused on running. During their advertising downfall they went and put their shoes on runners. They wanted to build this relationship with these athletes because this is now their market.  They now offer high quality performance materials with a wide rang in colors and styles with two basic designs. 

According to Running USA, over 9 million people run more than 110 days per year. The nonprofit trade group reports a record number of marathon finishes throughout 2013, with 541,000 people crossing the finish line at one of the country's 1,100 marathons, Plus the thousands of people that don’t cross the finish line. These are the feet Brooks is trying to put shoes on.

BROOKS MEN'S CHARIOT 737
BROOKS MEN'S CHARIOT 737

From $75.00

BROOKS WOMEN'S CHARIOT 349
BROOKS WOMEN'S CHARIOT 349

$90.00

BROOKS WOMEN'S VANGUARD 086
BROOKS WOMEN'S VANGUARD 086

$85.00

BROOKS WOMEN'S VANGUARD 868
BROOKS WOMEN'S VANGUARD 868

$85.00

BROOKS WOMEN'S VANGUARD 511
BROOKS WOMEN'S VANGUARD 511

$85.00

BROOKS WOMEN'S VANGUARD 489
BROOKS WOMEN'S VANGUARD 489

$85.00

BROOKS WOMEN'S CHARIOT 205
BROOKS WOMEN'S CHARIOT 205

$90.00

BROOKS WOMEN'S CHARIOT 556
BROOKS WOMEN'S CHARIOT 556

$90.00

BROOKS WOMEN'S CHARIOT 526
BROOKS WOMEN'S CHARIOT 526

$90.00

BROOKS WOMEN'S VANGUARD 556
BROOKS WOMEN'S VANGUARD 556

$90.00

BROOKS WOMEN'S VANGUARD 360
BROOKS WOMEN'S VANGUARD 360

From $75.00

BROOKS WOMEN'S VANGUARD 580
BROOKS WOMEN'S VANGUARD 580

$90.00

BROOKS MEN'S CHARIOT 280 OUTDOOR
BROOKS MEN'S CHARIOT 280 OUTDOOR

$90.00

BROOKS MEN'S CHARIOT 409
BROOKS MEN'S CHARIOT 409

$90.00

BROOKS MEN'S CHARIOT 036
BROOKS MEN'S CHARIOT 036

$90.00

BROOKS MEN'S CHARIOT 691
BROOKS MEN'S CHARIOT 691

$90.00

BROOKS MEN'S CHARIOT 639
BROOKS MEN'S CHARIOT 639

$90.00