Scott Sasso is the founder of this almost 20-year-old street wear brand, established in 1995. Two decades is a long time for any street wear brand and this company survived a recession and more. When first created, the founder did his Urban Survival Games series and felt he was done with the designs and brand in general until the Japanese market fell in love with his clothing and it was now in high demand. However, Scott states he wasn't happy nor comfortable with his designs until 1999. "I designed embroidered sweatshirts and it felt mature," he said. "It felt like something real. There wasn't any particular design that was strong. But, as a whole, it looked good. I think it was the season where I started to get a little bit of respect in the street wear community." To this day 10.Deep remains equally vital all the way from the streets to boutiques and as well in the music community. With being one of the original New York street wear brands their motto is simple: Forget everyone and listen to yourself. Strength lies within the hands of the individual (10 fingers) not at the approval of others.